The need for a new Minute Maid marketing campaign that involved the ability to be used across various mediums such as magazine ads, bus shelters, billboards and more. This involved creating a theme, color palette and illustrations.
Software Used: Illustrator, InDesign, Photoshop
Process Work
An important part of the process is working through different ideas and seeing what will be the most successful part of the project. With this project, I began with three different ideas before settling on the wall clock format. I then sketched the clock out again before bringing it into Illustrator. After the initial design was created, feedback was given to adjust the colors slightly and to change the clock hands from regular hands to leaves, to bring in a more contrasting visual.
